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Plato @ Investment

~ Trying to make money out of all kinds of market condition

Plato @ Investment

Daily Archives: March 2, 2012

高爾夫球球僮穿鞋的啟示

02 Friday Mar 2012

Posted by Platoooooo in March 2012

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361度, 特步, 安踏, 李寧

剛過去的週末我去了東莞打 golf。我開波的一組人一行4個,每人都有1個球僮跟身。

正當我在第n洞等開波,眈天望地無所事事之際,眼尾望到其中一個球僮腳踏的是361度 (1361.HK) 的波鞋。我再望其他3個球僮的腳 — 1個著李寧 (2331.HK),1個著安踏 (2020.HK),1個著特步 (1368.HK)!

嘩!內地的運動服裝業果然是百花齊放,鬥得非常激烈!!!


近兩個月自從 TPG 入股後,李寧的股價承著大市的強勢翻了一翻。大家憧憬 TPG 可以化腐朽為神奇,打救李寧。但看見內地這般飽和的運動服裝市場,高端的 Nike 和 Adidas 不是三朝兩日可以追上;低端的世界有著無數的品牌充斥著,像李寧這些牌子有沒有這麼容易可以再殺出一條血路?我想機會在於要衝出世界 — 不是打美國歐洲的主意,應該 target 落後國家如東南亞和非洲等。

運動服裝股在2010年遭遇大洗倉後,現在還未返回當時高位的一半,市盈率及息率都看似甚為吸引。不過它們在這一浪大反彈升了不少,整個行業業績又未見有起色住,我覺得投資機會是有的,但一定要小心選擇,尤其是確保那些息率是真的!耐心等候適當的買入價,忌心急。

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